Description: For 50 years, Native Friendship Centres have supported urban Indigenous communities, promoting their healthy integration while providing a space to stay connected with their roots.
Objective: Beyond mere service centers, Native Friendship Centres become a source of stability conducive to flourishing. This advertisement was created to commemorate their 50 years of commitment.
Execution: We aimed to evoke the emotions of each actor’s past while facilitating the transmission of knowledge through these Indigenous Friendship Centres.
Project’s Uniqueness: The client aimed to captivate the audience while honoring the historical Indigenous past in an authentic and non-stereotypical manner.