Description: At the yellow lines, we stop! This is the message that Accès Transports Viables wanted to convey through this fun and slightly comical capsule in which actress Catherine Côté plays a superhero whose mission is to raise awareness of courtesy and the adoption of safe behavior at pedestrian crossings. In addition to pushing people to adopt respectful, responsible behaviors, we must admit that this capsule was a lot of fun to film! ;)
Objective: The objective of the video is to promote courtesy and safety at pedestrian crossings, encouraging the adoption of responsible and respectful behavior.
Production: Director Edouard Tremblay chose actress Catherine Côté to play a dedicated super heroine. This initiative, enhanced with motion design elements, gives a playful and captivating aspect.