The Chamber of Commerce and Industry of Quebec’s “Prix Rayonnement hors Québec” / Radiance Prize outside of Quebec, is a prestigious award that recognizes the audacity and vision of companies that stand out. Although the award was presented during the Fideide night, the CCIQ wanted to produce video presentations of finalists with a distinctive concept so that the prize would stand out.
Our Mandate: To develop a simple but distinctive concept that can be applied to all finalists, but which enhances each one of them.
Our Goals: Create a Social Media Pre-Campaing consisting in small individual videos representing each participants in order to build the awareness around the Prize and engage with people. The Prize is very important to market, it’s partners and it’s participants as well in order to generate the interest of high quality new candidates in the years to come.
Our Challenge: The very short delay between our first contact and the deadline to hand-in the final project, plus the budget constraints forced us to innovate! We therefore opted for content obtained from interviews extracts. We added a personal side by associating the entrepreneur’s face to the success story, ensuring the audience engagement. The filming time being limited, we chose to work with grand effects to add a little more in computer graphics. Another challenge was to harmonize all the short sequences of each participant into one uniformed final video.
Mission accomplished! Our client was very satisfied, we received only good comments and the short videos are currently circulating on the web.