Leucan Camie Campaign

COMMERCIAL ADVERTISING

http://vimeo.com/193004534

Description

“This year for Christmas, give Camie, give hope!” This fund raiser video for Leucan was produced to promote Camie, a stuffed toy created by Editions Gladius.

To boost sales of the little stuffed toy “Camie” during the holiday season, Leucan produced a web advertisement around it’s fund raiser campaign to build it’s awareness in Quebec.

Our mandate: To highlight the fact that by offering Camie, people not only make the person who receive’s it happy, but they will also make a child from Leucan benefit from their generosity. We wanted to establish a clear connection, in a “smile mood”, friendly and not a dramatic atmosphere.

Our challenge: Not a lot of time and a very small budget.

Result: In the end, challenge accomplished with brilliance! The ad received good exposure and all participants and sponsors were very satisfied.