As part of its major fundraising campaign, the Fondation CERVO, which raises funds to contribute to the research, education and improvement of care related to brain diseases, wanted to produce capsules video from testimonials of well-known business people from the region, closely affected by these diseases. We wanted a catchy concept, which showed us the human side of the personality that speaks to us. An intimate mood, in a simple and pure decor. The goal, break the silence! Encourage people to talk about it. And by the same token, create a solidarity movement. This is the first in a series of four, made with Mario Bédard de Mallette.
To know more about the Fondation CERVO www.fondationcervo.com