Teaser made for the CSMOAF (Sector Committee on the Workforce in Forest Management), to represent the RCMO, the labor skills recognition program specifically tailored to the workers in the sector.
Our Mandate: Produce a video that shows that the RCMO is really made by industry players and is also made for them.
Our Challenge: Forest Contractors often work at location far away, in the wilderness of the woods… They obviously couldn’t bring the forest to us, so we went to visit them on site!
Our Goal: That forest workers and entrepreneurs of the industry understand the importance of having their work evaluated and their skills acknowledge, through the content assembled from interviews with targeted; community-based and knowledgeable stakeholders.
With clear content, credible and accessible, which is targeted directly to forest contractors and their workers, we have reached the target! The video was shown to main actors of the industry during a training session and was also published on the web. People who watched the video were impacted and the results on the field were very noticeable.