Accès transports viables – J’EMBARQUE

COMMERCIAL ADVERTISING

Description

Web advertisement as part of the “Accès Transports Viables” campaign called “J’Embarque”.

“Accès Transport Viables” has the mission of promoting the use of sustainable means of transportation. In September, they organized the “J’Embarque” campaign, which promotes the idea of using a bicycle, carpooling or using public transportation for people’s daily commute. This video, mainly shared on social media networks, demonstrated the advantages of 3 different ways to commute to the same location.

Our Mandate: Create a nice teaser that would draw people’s interest into using different means of transportation.

Our Challenge: Avoid sounding boring with a moralizing speech, using a small budget within a tight deadline.

The simple concept of the teaser was to use a joyful actor mixed with soft techno music and a morning mood. Dynamic words with focused emphasis resulted into a successful teaser!

One mean of transportation, several options! What about you, will you consider all your options?

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