Ze importance of art direction
Alan, in addition to being a motion designer, is also an accomplished art director (as well as being an unconditional optimist and gourmet). Because while creativity is good in a video project, we also have to make sure that every element, from conception to production, aligns harmoniously to tell a coherent and engaging story. Our beloved “franchie”, with his sharp eye and artistic sensibility, shapes the visual aesthetic, defining the tone, style and mood that will captivate the audience.
In taking the plunge and joining iFX Productions, Alan didn’t just import crepes from Brittany and wine not taxed by the SAQ. He’s introduced tools like Figma, Cinema4D, and numerous tools from the Adobe suite (beyond After Effects, Photoshop and Illustrator, which we were already using) to integrate into our workflow, dominated by Final Cut Pro X and Motion. Although he likes to tease Luc, our DOP, about the Mac vs. PC spat, our two creatives agree on their passion for video games, the need to integrate tools for generating visual content using AI – as long as the tool remains a tool – and their status as drone pilots, which allows them to get some perspective… Haha! ;)