Behind the scenes – BTS of a shoot with our client Avasta

Behind The Scenes • January 31, 2024

Behind The Scenes (BTS) tournage Avasta

Go behind the scenes of video production with Avasta – Behind The Scenes. Follow the development of this Toronto company’s corporate video.

Avasta, Enabling Confidence Through Clarity

In January 2019, Edgar Baum founded the Toronto strategic consulting firm Avasta. Its vision: to produce and read data in an innovative way to bring real clarity to growing businesses.
BTS Behind The Scene Avasta
Today, Avasta is celebrating its 5th anniversary and what pride it is to see that the firm is recognized for its ability to identify paths to profitable growth and to support its clients in pursuing these paths with confidence and clarity.
Behind The Scenes au Château Frontenac
BTS Behind The Scenes tournage Château Frontenac avec Avasta

Filming, interviews, meetings and inspiration

During an event organized at the renowned Château Frontenac in Quebec, the firm hired us to film interviews with the aim of producing 3 videos. The first, a corporate video called About Avasta, would present the company; its genesis, its vision, its solutions. The second, an HR marketing video called Working at Avasta, would present Avasta’s culture as seen by its team members. And the third, a bloopers type video, would simply bring a little bit of madness!!! In addition to these 3 videos, we have also produced several short capsules on specific content points, thus maximizing the impact of the investment!

«Beyond the fact that it was a great video project, this shoot was also a significant and greatly appreciated encounter.
Edgar Baum and Mary Kay Marsden, were so inspiring. Accessible visionaries and excellent communicators, I learned a lot in this simple day of contact with them. I particularly remember this phrase: «We hire the best and trust them», which still resonates in my head!»

A black and white photo of a woman in a business suit.Cindy Bouchard, iFX Productions

About Avasta

«Your commitment to us to get our voice and expression was exceptional! And the result is that people can watch a video and understand why we started this company. It builds trust before they even speak to us.»

Edgar Baum, Avasta CEO and Founder

Working at Avasta

A promising future

It is a joy for us to celebrate 5 years of Avasta. Commitment, transparency, expertise, dynamism, diversity have earned the trust of teams of leaders and managers from around the world! Happy birthday! May the future smile again and again on you and all your customers!

Bloopers Video

Laughter guaranteed! Discover the funniest and most unexpected moments in our bloopers compilation during filming. From uncontrollable laughter to crazy faces, this video promises hilarious moments. Click for a moment of relaxation and good humor! #Bloopers #Funny #Compilations

Would you like to know more about our video production services?

Corporate video, HR marketing, testimonials, do you want to make your company known? Book a call to discuss ways to effectively use video for your business by clicking on this link: 30 minute virtual meeting