Bela Peko: The Sweet Revolution
By integrating carrots, beets, sweet potatoes and parsnips into its recipes, the company has created unique products that combine exquisite flavors with nutritional benefits, responding to growing consumer demand for healthy alternatives. When Danielle Paquet, founder and CEO, launched this new entrepreneurial project for gourmet ready-to-cook vegetable-based desserts, she had to convince consumers with a bold model in the face of agri-food giants.
iFX Productions and Bela Peko, two Femmes en Affaires
The collaboration between Bela Peko and iFX Productions is more than just a client-supplier relationship. Danielle Paquet and Cindy Bouchard, director of iFX Productions, share a close friendship and entrepreneurial spirit, reinforced by their membership of FA Femmes en Affaires de la Capitale Nationale.
Danielle and her team had already worked on a very lean, pop and tangy brand. But to provide the necessary credibility and reach potential target audiences and investors, what better way than with quality web advertising? iFX Productions recognized Bela Peko’s disruptive potential and delivered 3 videos despite the budget constraints of a fledgling project. We’re delighted to have believed in Danielle’s vision, and proud to have helped bring this bold idea to life. Our three advertising vignettes certainly helped launch Bela Peko’s revolutionary products on the market.