Video produced for the FNQLHSSC’s “We’re here for you” campaign as part of the Suicide Prevention Week.
The suicide rate among Aboriginal people is extremely high. The FNQLHSSC wanted to produce an Awareness Web Teaser to send a message of hope, with participants from all the Aboriginal populations of Quebec.
Our Challenge: To gather all this beautiful people in the same place, at the same time!
Our Mandate: To take advantage of two major events gathering several hundred people from all over Quebec. To capture, on a neutral background, each participant while they send a message of hope and harmoniously blend all of the video parts together.
Our Goal: To create a craze among the Quebec native population and encourage gestures of solidarity. We wanted to create something viral. Shared more than 400 times, the video obtained more than 14000 organic views and was shared on Radio-Canada’s website.