Bela Peko: revolution, vegetables and video<\/h1><\/h1><\/div>![](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2730%27%20height%3D%2716%27%20viewBox%3D%270%200%2030%2016%27%3E%3Crect%20width%3D%2730%27%20height%3D%2716%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" "\\"divide\\"")
<\/span><\/div><\/div>Behind The Scenes \u2022 November 30th 2023<\/p>\n<\/div>
<\/div>Bela Peko is carving out a place for itself on Quebec grocery shelves. Behind the rise of these ready-to-cook desserts based on vegetable pur\u00e9e lies a fruitful collaboration with iFX Productions, one of the first partners to taste this avant-garde vision.<\/p>\n<\/div>
<\/div>![\"Behind](\"https:\/\/ifxproductions.com\/wp-content\/uploads\/2023\/11\/Bela_Peko-HD-_AS_5727-mini.jpg\" "\\"Bela_Peko-HD-_AS_5727-mini\\"")
<\/span><\/div><\/div><\/div><\/div><\/div>Bela Peko video shooting – iFX Productions<\/i><\/p>\n<\/div><\/div><\/div><\/div><\/div>Bela Peko: The Sweet Revolution<\/h2>\n
By integrating carrots, beets, sweet potatoes and parsnips into its recipes, the company has created unique products that combine exquisite flavors with nutritional benefits, responding to growing consumer demand for healthy alternatives. When Danielle Paquet, founder and CEO, launched this new entrepreneurial project for gourmet ready-to-cook vegetable-based desserts, she had to convince consumers with a bold model in the face of agri-food giants.<\/p>\n
iFX Productions and Bela Peko, two Femmes en Affaires<\/em><\/h3>\nThe collaboration between Bela Peko and iFX Productions is more than just a client-supplier relationship. Danielle Paquet and Cindy Bouchard, director of iFX Productions, share a close friendship and entrepreneurial spirit, reinforced by their membership of FA Femmes en Affaires de la Capitale Nationale.<\/p>\n
Danielle and her team had already worked on a very lean, pop and tangy brand. But to provide the necessary credibility and reach potential target audiences and investors, what better way than with quality web advertising? iFX Productions recognized Bela Peko’s disruptive potential and delivered 3 videos despite the budget constraints of a fledgling project. We’re delighted to have believed in Danielle’s vision, and proud to have helped bring this bold idea to life. Our three advertising vignettes certainly helped launch Bela Peko’s revolutionary products on the market.<\/p>\n<\/div>
![](\"https:\/\/ifxproductions.com\/wp-content\/uploads\/2016\/07\/divide.png\" "\\"divide\\"")
<\/span><\/div>Behind The Scenes \u2022 November 30th 2023<\/p>\n<\/div>
Bela Peko is carving out a place for itself on Quebec grocery shelves. Behind the rise of these ready-to-cook desserts based on vegetable pur\u00e9e lies a fruitful collaboration with iFX Productions, one of the first partners to taste this avant-garde vision.<\/p>\n<\/div>
<\/span><\/div><\/div><\/div><\/div><\/div>Bela Peko video shooting – iFX Productions<\/i><\/p>\n<\/div><\/div><\/div><\/div><\/div> By integrating carrots, beets, sweet potatoes and parsnips into its recipes, the company has created unique products that combine exquisite flavors with nutritional benefits, responding to growing consumer demand for healthy alternatives. When Danielle Paquet, founder and CEO, launched this new entrepreneurial project for gourmet ready-to-cook vegetable-based desserts, she had to convince consumers with a bold model in the face of agri-food giants.<\/p>\n The collaboration between Bela Peko and iFX Productions is more than just a client-supplier relationship. Danielle Paquet and Cindy Bouchard, director of iFX Productions, share a close friendship and entrepreneurial spirit, reinforced by their membership of FA Femmes en Affaires de la Capitale Nationale.<\/p>\n Danielle and her team had already worked on a very lean, pop and tangy brand. But to provide the necessary credibility and reach potential target audiences and investors, what better way than with quality web advertising? iFX Productions recognized Bela Peko’s disruptive potential and delivered 3 videos despite the budget constraints of a fledgling project. We’re delighted to have believed in Danielle’s vision, and proud to have helped bring this bold idea to life. Our three advertising vignettes certainly helped launch Bela Peko’s revolutionary products on the market.<\/p>\n<\/div>Bela Peko: The Sweet Revolution<\/h2>\n
iFX Productions and Bela Peko, two Femmes en Affaires<\/em><\/h3>\n